Deprecated: Return type of Requests_Cookie_Jar::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Cookie/Jar.php on line 63 Deprecated: Return type of Requests_Cookie_Jar::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Cookie/Jar.php on line 73 Deprecated: Return type of Requests_Cookie_Jar::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Cookie/Jar.php on line 89 Deprecated: Return type of Requests_Cookie_Jar::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Cookie/Jar.php on line 102 Deprecated: Return type of Requests_Cookie_Jar::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Cookie/Jar.php on line 111 Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 40 Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 51 Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 68 Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 82 Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 91 Warning: Cannot modify header information - headers already sent by (output started at /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/Requests/Cookie/Jar.php:15) in /customers/1/b/4/coaar8vzm/webroots/r618176/wp-includes/feed-rss2.php on line 8 Uncategorized Archives - Nordic Fashion Association https://nordicfashionassociation.com/news/category/uncategorized/ Join forces with the Nordic fashion industry to make a difference Thu, 08 Mar 2018 09:34:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.6 Design to the people https://nordicfashionassociation.com/news/design-to-the-people/ Fri, 16 Feb 2018 10:00:12 +0000 http://nordicfashionassociation.com/?p=288 By Gisle Mariani Mardal, Chairman Nordic Fashion Association. Scandinavian design is a celebrated stylistic direction fashioned by our natural elements and characterized by a functionalistic approach to form. A concept based on a modern way of life, that reflects our society, culture and relationship to nature, which is unique to the world. Add the tech […]

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]]> By Gisle Mariani Mardal, Chairman Nordic Fashion Association.

Scandinavian design is a celebrated stylistic direction fashioned by our natural elements and characterized by a functionalistic approach to form. A concept based on a modern way of life, that reflects our society, culture and relationship to nature, which is unique to the world. Add the tech savviness of Finland and the quirkiness of Iceland and you have the Nordics – a region in its own league of style.

As a value proposition, this provides opportunities for Nordic export, especially in fashion and design. Let me explain:

Democratic design

From my own experience working with export initiatives on behalf of the Norwegian fashion cluster Norwegian Fashion Hub, and as chairman for Nordic Fashion Association, I have truly come to understand the value of Scandinavian design as a concept. Why? Firstly, because it has international recognition. And secondly, because as a region we top the list as the most successful societies in the world. We must actively use our values as a platform when it comes to export. By focusing on the uniqueness of our way of living we are better positioned to succeed internationally. Because our values is the very advantage that sets us apart globally.

Values like open democracies, gender equality, and sustainable societies, combined with effortless aesthetics are explanatory factors for why Scandinavian brands get international recognition. Examples are Norwegian Rain with their distinctive and elegant coats adapted to severe weather, inspired by the Westcoast of Norway. Or from Sweden, BACK -a brand focusing om empowered female characteristics.

In this day of age, we are also meeting an increasingly value-based relationship to consumerism. It’s an opportunity for Nordic brands to fully take advantage of our regarded position as a responsible region, to design and manufacture products which are truly sustainable. Hence, we must strengthen our national competencies and take greater ownership of our legacy. This applies not only to design but also to production and craftmanship.

We live in an age of exhaustive global transformations. Our response as a region should be to strengthen our position through collaboration, and to stake out a new direction for Nordic Fashion which is both sustainable and profitable.

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]]> Challenging the status quo https://nordicfashionassociation.com/news/challenging-staus-quo/ Sun, 03 Dec 2017 16:39:38 +0000 http://nordicfashionassociation.com/?p=259 The fashion system as we know it is breaking down. There is a big demand for new business models, supply chains and design strategies to be more sustainable and the industry need to move fast. On November 29th, the Nordic fashion industry joined global fashion industry leaders in New York to discuss the future of […]

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]]> The fashion system as we know it is breaking down. There is a big demand for new business models, supply chains and design strategies to be more sustainable and the industry need to move fast. On November 29th, the Nordic fashion industry joined global fashion industry leaders in New York to discuss the future of sustainable fashion to collaborate with the American fashion industry.

Fashion and textiles are the world’s 4th largest value creator in the world and in tandem with this, the Nordic fashion scene is exploding and is now one of the fastest growing export industries growing three times faster than the total export. But the impact the industry has on the climate is vast as fashion ranks among the highest polluting industries on a global scale.

Thus, the initiative which is based on NICE (Nordic Initiative Clean & Ethical) recognizes that producers of pollution-intensive goods must change drastically. The Nordic countries seek to systematically change the global fashion system by utilizing innovative technology, a respect for nature, Nordic heritage, and sustainable practices.  As Gunni Hilmarson so well put it during the day-long session: “All we need is less”.

Although geographically small, Nordic countries represent some of fashion’s largest and most crucial global players. Focusing on sustainability and responsible innovation, the Nordic fashion companies shared their innovative solutions. The Nordic Fashion Association presented Nordic innovations and initiatives focusing for slowing down and new business models. Among the presented innovations were climate positive fibers, carbon positive farming, near market manufacturing, tax systems for rental services, baby clothes on rent prescription, bespoke jeans and much more.

The Nordics have a ‘model’ for transparency, openness, trust and inclusion that is much admired. As Gisle Mardal, Chairman of the Nordic Fashion Associaton stressed: “As we see an increasing desire for Nordic Fashion we need to make sure that our companies can deliver products based on sustainable practices for a better future of fashion”.

The Nordic Council of Ministers contributed funds to make this trip possible, as did the American Embassy in Oslo.

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]]> Nordic Fashion Association invites trade and industry to a dialogue about the future of fashion in New York City November 29th. https://nordicfashionassociation.com/news/invites-dialogue-responsible-innovation-future-fashion-new-york-city-november-29th/ Sun, 26 Nov 2017 23:08:58 +0000 http://nordicfashionassociation.com/?p=239 The event is called Powered By and through a series of talks and presentations the speakers will highlight concepts and incentives representing a shift in the fashion and lifestyle brands of the Nordic region. Fashion and textiles is the world’s 4th largest value creator in the world. It also thrones among the highest polluting industries […]

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]]> The event is called Powered By and through a series of talks and presentations the speakers will highlight concepts and incentives representing a shift in the fashion and lifestyle brands of the Nordic region.

Fashion and textiles is the world’s 4th largest value creator in the world. It also thrones among the highest polluting industries on a global scale. Inevitably producers of pollution-intensive goods must change drastically. Brands that already prepare for changing market demands will better adjust to the new paradigm. The Nordic Fashion Association is a driver for a sustainable future, and want to build closer relationships with American companies, brands and institutions to look at how we collectively can innovative responsible behavior throughout the value chain.

Global issues
The Nordic countries are regarded as deeply value based societies. Democracy, purity and ethics are integral part of the Nordic model. However, as a small region, environmental challenges must be discussed in a larger global context.
–Our vision is to take part in the global dialogue and initiate a more extensive community interaction. We are small countries in the north of Europe, but our companies and brands are global players. As we see an increasing desire for Scandinavian design, we need to make sure our companies can deliver products based on sustainable practices, says Gisle Mariani Mardal, Chairman of Nordic Fashion Association.

The event is supported by the Nordic Council of Ministers #thenordics

For more information about the project and how to attend: hello@nordicfashionassociation.com

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]]> – The students will no longer be part of their own industry. https://nordicfashionassociation.com/news/students-will-no-longer-part-industry/ Sun, 26 Nov 2017 22:47:55 +0000 http://nordicfashionassociation.com/?p=234 These were among the statements when 10 Nordic Fashion and Design Schools gathered at a consortium in Oslo November 9th. The agenda was the opportunity to create a regional education network focusing on sustainability. Several sustainability related challenges were discussed at the consortium. Several find that schools and the industry must collaborate to change fashion […]

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]]> These were among the statements when 10 Nordic Fashion and Design Schools gathered at a consortium in Oslo November 9th. The agenda was the opportunity to create a regional education network focusing on sustainability.

Several sustainability related challenges were discussed at the consortium. Several find that schools and the industry must collaborate to change fashion and design to become sustainable and further viable for the future. New subjects, exchange programs, and closer cooperation with the industry about new business models and responsible innovation, were among the highlighted, necessary measures. The summary after a day of good discussions was that there is an extensive need for collaboration on sustainability. All of the schools wanted to combine forces for increased power.

Environmental authorities support
The initiative for the consortium was Danish Environmental Protection Agency and the Danish Fashion Institute. The latter organization runs the annually Copenhagen Fashion Summit, which brings together the international fashion industry regarding sustainability.

Network application into 2018
The road ahead for the 10 schools is an application for funds to operate a network. The application will be delivered in the new year and with a hopefully positive result, the schools will be able to discuss goals and measures during the first half of 2018.

The schools that participated was VIA Design, Copenhagen School of Design and Technology, Aalto University, Oslo and Akershus University College, Swedish School of textiles, Icelandic Academy of the Arts, Kunsthøgskolen in Oslo, Nordiska Textilakademin, Designskolen Kolding, The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation.

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]]> Taking the pulse of Nordic Fashion and Textile https://nordicfashionassociation.com/news/taking-pulse-nordic-fashion-textile/ Wed, 15 Feb 2017 09:17:27 +0000 http://nordicfashionassociation.com/?p=296 It’s been almost three years since the Nordic Council of Ministers of the Environment launched the action plan for sustainable fashion and textiles. Representatives from the Nordic fashion industry gathered in Copenhagen when the ministry presented results from the project. Nordic Fashion Association was one of the contributing partners and will continue one of the […]

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]]> It’s been almost three years since the Nordic Council of Ministers of the Environment launched the action plan for sustainable fashion and textiles. Representatives from the Nordic fashion industry gathered in Copenhagen when the ministry presented results from the project.

Nordic Fashion Association was one of the contributing partners and will continue one of the actions presented, helping develop a trans Nordic educational platform -design for sustainability

The chairman for the Nordic Fashion Association, Gisle Mariani Mardal, was asked to join a panel debate of key stakeholders to offer a perspective on progress to date and how to drive the industry in the right direction. He was joined by among other Kirsten Brodde, representing Greenpeace, and Lotte Ronan, who is the founder of the brand Önling.

“We are a responsible society, have world leading brands and should be at the forefront when it comes to sustainable fashion. This is what the world expects from us in the Nordics. We still have a long way to go but I believe we can help our industry to reach sustainable practises”.

To learn more read the Status Nordic Action Plan project.

 

 

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