This Summit We are Introducing the Denim Challenge

Johan Arnø Kryger
Posted on
Tuesday, 8 April 2014
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At this year’s Summit five Scandinavian brands are challenged to design one complete innovative and creative look made entirely of sustainable denim. The Denim Challenge is initiated by iSKO, an international leader in denim manufacturing, in collaboration with Danish Fashion Institute.

The goal of the Denim Challenge is to inspire both consumers and the industry to explore the endless ways denim can be used. It is meant to give designers access to sustainable materials – a variety of different kinds of denim – while also encouraging innovative thinking and usage of denim in ways that project a fashion vision consistent with the participants' design DNA. Designs will be presented at a Summit runway show and participating brands will receive appraisals by fashion and denim experts.